Take advantage of the growing prejuvenation market
April 19, 2023—A report by the American Academy of Facial Plastic & Reconstructive Surgery found that women under 30 comprise a growing percentage of those undergoing minimally invasive cosmetic procedures to help delay the appearance of aging skin.1 This “millennial takeover” or “prejuvenation trend” has taken the aesthetics industry by storm.
More and more millennials are looking for minimal downtime treatments that offer natural results and help maintain a healthy complexion.
How can you capitalize on this demand if you’re a medical practice or med spa?
With Sciton’s 1927nm fractionated non-ablative laser—Moxi.
Fill the gap in your practice with the Moxi laser
Moxi opens the door to a new patient segment, allowing you to tap into the largest U.S. consumer group. Statistics show millennials’ global spending power was $2.5 trillion in 2020, with $1.4 trillion of disposable income from US millennials alone. 2
Celebrity demand for Moxi skyrockets brand awareness
It’s not just millennials who love Moxi.
Since its debut in June 2020, Moxi has attracted a celebrity clientele. Dubbed the Hollywood treatment and recently featured on an Oscar segment by Styled by Anya, Moxi has become the go-to laser for helping stars get Red Carpet ready. Celebrities who’ve received Moxi have popularized the treatment and contributed to its brand recognition.
Moxi has also been featured in magazines such as New Beauty, New You, Cosmopolitan, and British Vogue and was the winner of the 2022 Best Beauty Award from Good Housekeeping.
As a result, Moxi’s brand awareness has grown immensely, with more patients searching online for Moxi providers. According to Google Analytics, in 2022 there was a 900% increase in online search demand for Moxi, with keywords like “Moxi laser” and “Moxi facial treatment” taking the lead.
Who is the ideal patient for a Moxi face treatment?
Moxi is ideal for first-time laser patients searching for a preventative treatment to help delay the appearance of aging skin. It’s also perfect for those who want to maintain beautiful skin with little to no downtime or discomfort.
But Moxi isn’t just a prejuvenation solution.
It’s also a rejuvenation, light correction, and skin health maintenance solution for patients of all skin types and ages. This also includes men who want a facial laser treatment that won’t damage hair follicles.
What skin conditions does the Moxi laser treat?
MOXI delivers non-ablative laser energy to gently correct the initial signs of sun damage and aging for a glowing and clear complexion. The Moxi laser allows both low and high-density treatments for patients who are looking to:
- Improve skin tone and texture
- Remove precancerous cells (actinic keratosis)
- Reduce unwanted pigment
- Minimize the appearance of pores
- Treat pigment associated with melasma
How long does the Moxi laser treatment take?
Typically, providers can treat a full face between 6-15 minutes—requiring only topical anesthetic and a Zimmer chiller. Moxi can be performed anywhere on the body, including the face, hands, neck, and decollete.
Can I effectively treat darker skin tones with Moxi?
The Moxi wavelength targets water, allowing clinicians to treat all skin tones, including darker skin types. This also means Moxi can be performed any time of year, including summer without concern for recent sun exposure. However, it is recommended for patients to stay out of direct sunlight after treatment.
What is the expected downtime with the Moxi laser?
Greater downtime doesn’t necessarily mean better results—and Moxi proves this.
Recovery time can vary depending on the level of treatment and each patient’s desired downtime. Typically, a patient receiving a mid-range Moxi treatment will be slightly red and swollen. Patients can return to their normal activities immediately after treatment and can wear make up the following day.
By day 3-4, small dots on the skin called MENDs (Microscopic Epidermal Necrotic Debris) will appear, which will begin to slough off, revealing new skin underneath. Between days 5-7, patients experience beautiful, smooth skin.
Does the Moxi facial treatment address melasma?
Among 20-40-year-olds, melasma is one of the most common skin disorders.3 Most often triggered by hormones, sun and heat are also contributing factors.
While Moxi can’t treat the underlying cause of melasma, it can address the associated dermal pigment. The Moxi laser targets water within the cell, which causes the cell to denature. The body then removes this cell and replaces it with one without pigment buildup.
While clinicians know there is no cure for melasma, the visible signs associated with this skin condition can be treated using 3 Moxi treatments spaced 4 weeks apart and a skin maintenance regimen that includes Moxi.4
One reviewer on RealSelf.com, a popular review site for cosmetic procedures, writes, “Moxi is one of the best treatments I’ve ever tried. This was my first laser treatment … As I’ve gotten a little older, I have noticed sun damage and melasma. I’m exactly a month post my 1st treatment, and I can tell a huge difference with the pigment of my face! Scheduling my next treatment asap!”
How much can I earn with Moxi?
Moxi is a great add-on for patients receiving other treatments, such as HydraFacials, micro-needling, light peels, Botox, or fillers. It’s another way to add a lucrative revenue stream to your aesthetic practice.
The mJOULE system features esteemed power brands for skin revitalization, including Moxi and BBL® HERO™—Sciton’s acclaimed BroadBand light procedure for targeting brown spots, pigmented lesions, redness, hyperpigmentation, and more.
Customers with an mJOULE with BBL HERO and Moxi earn an average monthly revenue of $16,290—5.3 times their monthly payment.5
Looking for one more reason to upgrade with Sciton?
When you become a Sciton customer, you gain access to our exclusive roster of programs, including educational preceptorships with world-renowned practitioners, specialized comprehensive clinical training, and access to our practice marketing support team with Concierge Marketing by Sciton.
Sciton’s Concierge Marketing program gives you access to dedicated and experienced marketing professionals that help build your brand, revamp your branding materials, increase your social media reach, and generate more leads for your practice. Providers who subscribe to Concierge report a significant increase in Sciton laser appointments. Learn more today.
Schedule a demo and see if Moxi is right for your practice
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- 4Vingan NR, Panton JA, Barillas J, Lazzarini A, Hoopman J, Kenkel JM, Culver A. Investigating the efficacy of a fractionated 1927 nm laser for diffuse dyspigmentation and actinic changes. Lasers Surg Med. 2023 Apr;55(4):344-358. doi: 10.1002/lsm.23653. Epub 2023 Mar 23. PMID: 36950878.
- 5Sciton iQ data