May 2, 2023—Do you want to expand your treatment offerings, earn more revenue, and wow your patients with industry-leading aesthetic laser and light devices?
You’ve come to the right place.
Sciton’s award-winning treatment brands could be the key to unlocking your business’s full potential and helping you build and maintain a profitable aesthetic practice.
Read on for our best tips to help your practice flourish in today’s growing aesthetics market.
Tip 1: Avoid “fads”: Invest in comprehensive skincare systems
With the influx of “fad” treatments flooding the market, patients and providers are more confused and skeptical than ever. Practitioners are concerned about investing in devices that don’t work as promised, break down frequently, or offer mediocre results.
Don’t want your investment to go to waste?
Avoid over-hyped treatments and invest in a Sciton platform.
For more than 25 years, Sciton has maintained a reputation for manufacturing ‘made in the USA quality’ comprehensive skincare systems that successfully address the appearance of aging skin.
Today, Sciton remains the largest private laser and light-powered device manufacturer in the world.
But don’t just take our word for it.
According to providers on RealSelf.com, a popular review site for cosmetic procedures, a Sciton laser was voted the #1 best investment in 2023. 1
Tip 2: Invest in a platform with a range of solutions
Imagine having a single platform with multiple award-winning treatment brands that address a wide range of skin conditions in all skin types.
It’s possible with Sciton’s extensive product range on its three platforms—JOULE®, mJOULE™, and BARE HR™.
Sciton platforms cover a variety of applications, including:
- Fractional and full-field skin resurfacing
- Skin revitalization
- Phototherapy
- Vascular treatments
- Scar reduction
- Acne treatment
- Permanent hair reduction
Speak to an expert today about finding the right platform for your practice.
Tip 3: Leverage the power of the Sciton brand
Sciton was founded by laser physicists Dr. Jim Hobart and Dr. Dan Negus with a mission: to build exceptional lasers and light sources to improve people’s lives.
The mission has continued for almost three decades with Sciton’s esteemed collection of power brands recognized for their impressive power, reliability, and results. Patients and providers around the world searching for the best skin resurfacing treatments choose Sciton.
Leverage the power of some of Sciton’s most in-demand consumer brands:
Tip 4: Let patient demand dictate your treatment offerings
In 2021-2022, 76% of plastic surgeons reported unprecedented demand for minimally invasive cosmetic procedures compared to pre-pandemic levels—with skincare treatments topping the list.2
What skincare treatments are your patients actively searching for?
Statistics show the wrinkles market segment held the largest market share in 2019, with laser skin resurfacing dominating the market that same year. According to NYP Holdings, Inc., 42% of females between 25-34 and 54% of females between 35-44 worry about aging.3
The high demand for corrective cosmetic treatments, particularly among the prejuvenation demographic, is projected to contribute towards massive growth in the skin resurfacing market.3
If you’re considering upgrading your practice with a high-quality skin resurfacing system, invest in a Sciton platform that meets the needs of your patient demographic.
Tip 5: Take advantage of your menu of services
As the expert, you have the power to guide your patients to the best outcome.
According to the American Society for Dermatologic Surgery’s (ASDS) 2021 Consumer Survey, dermatologists were the number one influencer in a consumer’s decision to have a cosmetic procedure.
What’s the best way to convince your patients to begin a skincare regimen with your treatment brands?
Show your patients how much you believe in your technology by having trained staff members treat you.
Pro tip—Build credibility by posting videos of you and your staff receiving treatments and sharing your before and after images (B&As) on your social channels.
Stay tuned for part II: 5 more tips to build a thriving aesthetic practice
Check out next week’s blog for part II—and learn the rest of our best tips to help you transform your aesthetic practice. You won’t want to miss it!
References
1 RealSelf.com survey
2The American Society of Plastic Surgeons (ASPS) Insights and Trends Report: Cosmetic Surgery 2022
3Skin Resurfacing Market Size Worth $378.4 Million By 2027: Grand View Research, Inc.