January 7, 2025 — As the new year begins, it’s the perfect time to reflect on what drives success in your aesthetic practice. Beyond the latest trends and technologies, it’s often the foundational lessons that shape long-term growth. From investing in quality equipment to building trust through reputation, these principles aren’t just resolutions—they’re strategies to elevate your practice in 2025 and beyond. Read on for five lessons to help you start the new year strong and stay ahead of the curve.
1. One size fits all, but never perfectly
When choosing the right tools for your practice, versatility matters. A “one-size-fits-all” approach might seem convenient, but it rarely delivers the precision and customization your patients need.
While other companies offer limited, less comprehensive treatment options, Sciton stands apart with devices designed for every skin type and concern. From full-field resurfacing and fractional treatments to light-based therapy, Sciton’s medical aesthetic devices allow providers to deliver tailored results with unmatched flexibility.
When investing in new medical aesthetic technology, opt for a comprehensive, expandable platform that offers the following:
- Built to last: Devices with proven longevity and staying power.
- Comprehensive product range: Solutions to meet every patient’s needs.
- Award-winning brands: Trusted, in-demand treatments that patients ask for by name.
- Scalable platforms: New modules added to your existing system anytime.
Sciton’s customizable platforms were designed to meet the evolving needs of a wide variety of providers and patients.
The JOULE®, Sciton’s flagship platform, features more than ten award-winning laser and light-based treatments for improving the appearance of aging skin, including in-demand power brands, BBL® HEROic™, HALO®, and Contour TRL™.
Sciton’s mJOULE™ platform includes face and full-body skin revitalization treatments for patients of all skin types and ages, including the fast-growing prejuvenation demographic. Highly sought-after treatments on this platform include MOXI™ and BBL HEROic. Providers looking for a complete vascular system can opt for the mJOULE-V™, configurable with Sciton’s 1064 Nd:YAG treatments—ClearSilk®, ClearV®—and BBL HEROic’s 532+™ narrowband filter.
2. Quality over quantity: More isn’t always better
Why crowd your practice with multiple systems when a single platform can do it all? With award-winning stackable treatments all on one platform, you can save valuable space, reduce costs, and offer a wide range of solutions. This approach is particularly advantageous for smaller clinics, where maximizing space and budget is crucial.
With Sciton’s expandable JOULE® and mJOULE™ platforms, you have the flexibility to add new modules over time to your platform, tailoring your offerings to meet patient needs without the hassle of investing in separate systems.
In addition, stacking treatments—today’s top method for addressing multiple skin concerns in a single session—saves patients time and money, streamlines your practice schedule, and increases profitability.
ScitonStaX™, Sciton’s exclusive brand for its combination therapies, combines two or more synergistic modalities on a Sciton platform to deliver stunning results in a single session.
3. Actions speak louder than words: Why post-sale support matters
A shiny new device is only as good as the team standing behind it. Before investing in new technology, ask yourself: Will your sales representatives and customer service staff be there when you need them? Or will they disappear once the sale is complete? In the fast-paced world of aesthetics, reliable post-sale support is essential for ensuring your practice runs smoothly, and your patients receive the best care.
To help you choose the right partner, here’s a checklist for evaluating a company’s post-sale commitment.
Your post-sale support checklist
☑️ Training and education
- Do they offer hands-on training for your staff?
- Are there ongoing educational opportunities, such as webinars, workshops, or certifications?
Want to learn more? Explore Sciton’s upcoming preceptorships and events on the calendar.
☑️ Technical support
- Is a dedicated support team available for troubleshooting?
- What are their response times for service requests?
Need assistance? Request help from our experienced team of service technicians using this form.
☑️ Service contracts
- Are service plans or warranties included?
- What do the contracts cover (e.g., maintenance, repairs, software updates)?
☑️ Replacement parts and repairs
- How quickly can they deliver replacement parts if needed?
- Do they provide on-site repair services?
☑️ Customer communication
- Do they offer regular check-ins to ensure satisfaction?
- Are there clear channels to reach support (phone, email, chat)?
We’ve got you covered! Give us a call or reach out here.
☑️ Clinical support
- Do they provide advice or assistance for challenging cases?
- Can you contact clinical experts for guidance?
Have questions? Connect with our team of clinical trainers here.
☑️ Proactive updates
- Do they inform you about software updates, new protocols, or device upgrades?
- Are they committed to keeping your equipment current?
Looking for the latest upgrades? Contact your sales representative for information on your complimentary BBL HEROic SkinSmooth™ upgrade.
☑️ Testimonials or references
- Can they provide testimonials or connect you with existing customers to verify their support quality?
4. A good name is better than riches: The value of trust
For aesthetic practices, reputation is everything. Building trust with your patients is key to growing a thriving practice, and it starts with the tools and technologies you rely on daily.
At Sciton, we understand that your success and reputation depend on delivering results your patients can trust. That’s why we’ve dedicated ourselves to creating devices that prioritize reliability, efficacy, and superior outcomes for both providers and patients. Partnering with Sciton means aligning with a name patients recognize and trust, giving you a competitive edge in an ever-growing market.
Want to see the impact for yourself? Hear directly from practices that have built trust with the help of Sciton’s technology.
Unmatched technology and support
“I had bought lasers before my Sciton mJOULE™ purchase, but they never worked so well, and the customer service disappeared the day that I purchased it … but with Sciton, their technology is second to no other company. They invest so much time and effort into keeping me updated with the latest ways of utilizing the machine, and they are always there in a pinch – just yesterday, I needed a piece, and you stepped up within five minutes and saved the day. I can’t imagine purchasing a laser from any other company or with any other rep! In my solo practice, it really means the world to know that I have you as a partner!”
– Dr. Micole Tuchman, MD, board-certified dermatologist
Long-term partnerships that deliver
“Sciton was my first major laser purchase. As a derm practice, we needed help building the aesthetic side. Our rep was instrumental in helping us with even the smallest of the little details. Now, 8 years later, our reps are still always checking in and helping with whatever we may need despite the fact that I don’t need to buy anything from them. I’m forever grateful for this, and this is why Sciton is my first choice for every future device.”
– Dr. Tom Griffin, Jr., MD, board-certified dermatologist
The only laser platforms you’ll ever need
“@Sciton_inc makes the best lasers, hands down. I always tell people going into practice that it’s the only company they need to use and the only laser platforms they need to buy. Every laser they roll out is top-notch, groundbreaking technology that blows competitors out of the water …”
– Rachel Westbay MD FAAD, board-certified cosmetic dermatologist
The best tech, sales, and service
“Working with Sciton and their staff for the past 18+ years, I can honestly say there is no better technology, sales, or field service team to work with.”
– Customer from 2023 Feedback Survey
A plastic surgeon’s favorite toolbox
“As a plastic surgeon, Sciton technology has completely transformed my practice. In one way or another, Sciton technology plays into every surgery I perform. Whether it’s rejuvenating areas that surgery can’t or minimizing scarring, the technology is indispensable.”
– Dr. James Brady, MD, board-certified pediatric and general plastic surgeon
Want to hear more? Check out more testimonials in this Instagram reel.
Sciton’s recent awards: A testament to patient satisfaction
Our awards aren’t just about receiving industry recognition—they’re a testament to the transformative results Sciton’s technology delivers and the trust patients place in our treatments. These accolades reflect what providers like you experience every day: innovative solutions that drive successful outcomes that keep patients coming back.
From groundbreaking technology to exceptional patient satisfaction, these awards are proof that choosing Sciton means choosing treatments that truly make a difference.
HALO
ELLE USA’s Top Tools and Treatment Awards
Cosmopolitan’s 2024 Acne Award —Best Laser Treatment for Uneven Skin Texture
MOXI
New Beauty’s 2024 Best Low-Downtime Laser Treatment
New Beauty’s 2024 Readers’ Choice Awards: Favorite Laser Treatment for Sun Damage
BBL HEROic
New Beauty’s 2024 Readers’ Choice Awards: Favorite Pulsed-Light Treatment
Glamour’s 2024 Best Treatment for Dark Spots
5. Innovate to stay ahead: Embrace new technology
Photo caption: Data from GuidePoint Qsight, analyzing billing records from 500 U.S.-based medspas and plastic surgery practices over two consecutive years (ending on July 31, 2024), reveals Sciton’s leading technologies that drive revenue growth.
In today’s fast-moving aesthetics industry, staying ahead means investing in technologies that deliver both exceptional patient outcomes and long-term value for your practice. While some devices struggle to maintain relevance, Sciton’s acclaimed power brands are proving to be key drivers of revenue growth.
Recent data from GuidePoint Qsight paints a clear picture:
- Light-based treatments like BBL® HEROic™ drove a 7% revenue increase.
- Non-ablative fractional lasers, such as the MOXI™ laser, contributed to a 9% year-over-year boost.
- Non-ablative, non-fractional lasers like ClearSilk® led with a 19% increase in revenue.
In contrast, other technologies have struggled to keep up with market demand:
- Invasive fat reduction saw an 11% decline.
- Electrical muscle stimulation dropped by 17%.
- Surface radio frequency experienced a sharp 27% decline.
This stark comparison underscores the importance of selecting devices that not only meet patient expectations but also align with market trends to ensure sustained growth for your practice. Evaluate your current offerings and consider how Sciton technology can help you attract new patients, boost profitability, and stay ahead of the competition.
A strong finish lays the foundation for success
By focusing on these five lessons in the New Year, you can position your practice for long-term growth and success. The aesthetics industry is evolving faster than ever, and staying ahead requires the right tools, the right support, and a commitment to delivering exceptional results.
Are you ready to make 2025 your most impactful year yet? Contact us today to discover how Sciton’s award-winning treatment brands can elevate your practice, boost your bottom line, and exceed your patients’ expectations.