10 Things You Need To Know Before Purchasing From a Medical Aesthetics Device Company

June 21, 2023—Finding a company you can trust with high-quality aesthetic devices can be challenging. Before purchasing from a medical aesthetics device company, check out the top 10 things you need to know to help you make a well-informed decision.

Bonus—learn why Sciton is the number one choice among providers looking for the best comprehensive skincare systems on the market today.

But first, why is now the perfect time to invest in aesthetic devices?

Medical professionals today have the advantage of reaching a wider, more diverse patient demographic. Below are a few key demographics increasing rapidly in today’s aesthetics market.

Prejuvenation trend

Modern society’s focus on maintaining a youthful appearance has increased demand for aesthetic treatments, particularly among the prejuvenation demographic. Younger patients today are looking to delay the appearance of aging, enhance their natural beauty, and restore confidence with the help of non-invasive cosmetic procedures like Sciton’s 1927 nm fractionated non-ablative laser, MOXI™.

‘Men’s beauty boom’

Conventions of traditional masculine aesthetics have begun to shift, with more men throwing out stereotypes of masculinity and embracing aesthetic treatments.1

Skin of color

As aesthetic treatments gain widespread acceptance, patients of color, including African Americans, are having more cosmetic procedures, according to the American Society of Plastic Surgeons 2020 Plastic Surgery Statistics report.2

Next, what to look for in a medical aesthetics device company.
Do they value quality and results?

Differentiating between a company that puts quality and results first from one that places profit ahead of everything else isn’t always easy. To help you partner with the right company, ask the following questions:

  • Where are the devices manufactured?
  • How long has the company been around?
  • What are customers saying, i.e., Word-of-mouth reputation?
  • Are patients searching for their brands?
Where are the devices manufactured?

A Consumer Reports study found that most Americans still strongly prefer made-in-the-USA products, with a large percentage rating them as better quality.3

Sciton’s JOULE and mJOULE platforms are 100% designed, manufactured, and assembled in the company’s headquarters in Palo Alto, California, USA. A dedicated U.S. based service team maintains the integrity of your devices, so you can continue delivering outstanding results for your patients for years to come.

It’s no wonder that almost all Sciton systems sold in the past decade are still in service today.


How long has the company been in business?

The Bureau of Labor Statistics reports that only 30 percent of new businesses make it to year ten. While longevity should be considered in relation to the goals of the business, often, the most successful companies are the ones that stick around for the long haul.4

Established in 1997 by co-founders Jim Hobart, Ph.D., and Dan Negus, Ph.D., Sciton has been developing exceptional laser and light-powered devices for more than 25 years.

Today, Sciton is the world’s largest private medical aesthetics laser company.

What’s the company’s reputation?

According to an article in Harvard Business Review, companies with strong positive reputations attract better people and are perceived as providing more value. Their customers are more loyal and buy a broader range of products and services.5

Before you partner with a company, listen to what customers are saying.

In a 2023 RealSelf.com survey, a Sciton laser was voted the #1 investment among providers.6


According to Sciton’s 2023 customer feedback survey, customers agree.

Are patients searching for their brands?

Patients today are active participants in their aesthetic journeys, searching for the treatments they want by name.

In fact, in the past year, there have been 50,000 online searches for Sciton providers and two million searches for Sciton’s consumer brands, including BBL®, HALO®, and MOXI™. 

Before choosing a company to partner with, ask yourself, are they offering treatments patients are actively searching for?

Do they offer skincare systems that outlast the latest fads?

If you’re looking for an investment that lasts for decades, choose a comprehensive, expandable skincare platform with the following:

    • An extensive product range
    • Award-winning, in-demand consumer brands
    • Treatment modules that can be added to your existing platform
    • Longevity and staying power

Sciton’s three fully customizable platforms were designed to meet the evolving needs of a wide variety of practitioners and patients.

The JOULE®, Sciton’s flagship platform, features more than ten award-winning laser and light-based treatments for improving the appearance of aging skin, including in-demand power brands, BBL® HERO™, HALO®, and Contour TRL™.

Sciton’s mJOULE™ platform includes face and full-body skin revitalization treatments for all patients, including the fast-growing prejuvenation demographic. Highly sought-after treatments on this platform include BBL® HERO™, SkinTyte™, and MOXI™.

Bare HR™, Sciton’s high-speed laser hair removal platform for all skin types, year-round, is ideal for those looking to bring in more prospective patients and stay profitable with laser hair removal.

Do they have a mission other than making money?

The best companies don’t just sell to make a profit; they also embody bold, ambitious, or altruistic missions.

Sciton’s founders, Dr. Jim Hobart, Ph.D., and Dr. Dan Negus, Ph.D., believed in more than just manufacturing lasers to earn a profit. Their mission from the company’s founding until today has been to improve people’s lives.

Their policy from day one?

“Do The Right Thing.”

What is the culture like?

Authors Chris Zook and James Allen, in the Washington Post bestseller, The Founder’s Mentality: How to Overcome the Predictable Crises of Growth, write that adopting and maintaining a founder’s mentality—the values and mindset that made a company successful in its early days—is key to maintaining a high energy, high-performance culture.7

And Sciton is no different.

The key to Sciton’s success and continuity for more than 25 years has been maintaining its founder’s mentality:

    • Possessing a clear mission of improving people’s lives
    • Delivering high-quality products with a sense of urgency and insistence
    • Putting underserved customers first
    • Maintaining the core strengths and values that helped Sciton grow from day one
Do they provide education and training?

Invest in devices from companies that provide exemplary client support, comprehensive training, and help with marketing. The mutual goal of both parties should be to provide patients with the best results.8

That’s what you can expect from Sciton.

After you purchase a Sciton platform, a registered nurse educator (RN) is assigned to your practice, providing hands-on clinical training for you and your staff.

But the support doesn’t end there.

Sciton also offers preceptorships with its clinical team as well as with world-renowned practitioners, Rockstar Experience events, and marketing support programs to help take your practice to the next level.

Do their systems yield a solid return on investment (ROI)?

Buying a laser system is a long-term investment with risk and reward.

What if you could see ROI data from other practices utilizing the same technology?

It’s possible with Sciton iQ.

Sciton’s sales experts help customers reap high-net revenue on their devices with the help of this real-time data system, which evaluates and measures your practice’s performance with Sciton’s technology. See iQ data below for the monthly and yearly revenue on Sciton’s JOULE and mJOULE platforms.

JOULE and mJOULE owners average almost 5x their monthly lease payments.9


Earn 7x the revenue as a dual JOULE elite customer

Did you know Sciton customers with JOULE and mJOULE platforms can boost profits by up to 7x more, attracting patients with highly sought-after treatments, such as HALO, BBL HERO, and MOXI?10

Ask us how to become a dual JOULE elite customer today.

Customers tell peers, ‘If you’re going to get one laser, get a Sciton’

Amplify your success with Sciton’s award-winning treatment brands. Reach out today to find out why Sciton is the most trusted name in laser aesthetics.




1Vogue Business, How to prepare for a men’s beauty boom, June 2021

2American Society of Plastic Surgeons, Plastic Surgery Statistics Report 2020

3PR Newswire: Survey Says: Americans Prefer “MADE IN USA”

Consumer Reports: Knowing Which Products are Truly Made in America

4Forbes: Longevity in Business: Why It Matters And How To Improve It, Nov 2021

5Harvard Business Review: Reputation and Its Risks

62023 RealSelf.com survey

7Bain & Company: Founder’s Mentality®, The greatest barriers to growth are internal. What can executives do about it?

8The Dermatologist: Leveraging Aesthetic Devices in Your Practice

9Sciton iQ data, June 7, 2023

10Avg. breakdown 35 BBL, 8 HALO, 8 Moxi (internal data)